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We track all English-language original video content about the movie on YouTube, down to videos with 100 views, whether they are officially published by a studio or published unofficially by fans. YouTube trailer counts are important for measuring early awareness about a movie. Both numbers are global and public-facing numbers from the official Facebook fanpage. Fan engagement measured by PTAT (People Talking About This) is a more precise but also a fickle indicator, heavily driven by content strategy and media spending. However, big fan numbers can be bought and movies with older target audiences typically have lower fan counts. For mainstream movies with younger target audiences, fan counts are particularly important. The company works with studios like Focus Features, 20th Century Fox and A24.įacebook fan (or like) numbers are a good indicator for fan awareness for a movie, even months before the release. Based on community data, Moviepilot helps studios to optimize their social media campaigns, identifying, analyzing and activating the right audiences. Tobias Bauckhage ( ) is co-founder and CEO of, a social-media-driven movie community reaching more than 29 million Facebook fans and 30 million monthly unique users. Debuting on over 1,000 screens, the star power of Natalie Portman and Ewan McGregor could see “Jane Got A Gun” pull in as much as $3 million for the weekend. “Jane Got A Gun” finally sees a wide release with the Weinstein Company. “The Finest Hours” has solid search volume and is looking good for a take just shy of $10 million for the weekend. The movie has an all-star cast who have appeared extensively across digital, with lead Chris Pine taking part in a Q&A on the Entertainment Weekly tumblr and the whole crew answering people’s questions on Facebook. “The Finest Hours” tells the true story of a rescue mission to save the crews of oil tankers destroyed by storms off the coast of Cape Cod. “Fifty Shades of Black” should be good for a take around $12 million for the weekend. Tapping into his millions of social followers provides access to a whole new audience outside of the Wayans’ fanbase. Interestingly, from a social media standpoint, the movie also stars King Bach, the Vine star with the most loops, who also has a significant presence across YouTube and other socials. Wayans also took part in a Reddit AMA as well as a Twitter Q&A with AMC cinemas.
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Marlon Wayans returns this weekend with “Fifty Shades of Black,” his own tongue-in-cheek take on last year’s box office romp “Fifty Shades of Grey.” Wayans has put the full weight of his social presence behind the campaign, tapping into his millions of followers on Twitter, and using Instagram to publicize positive fan reviews of the movie. “Kung Fu Panda 3” is a shoo-in for top spot this weekend the only question is how high over $50 million Po is able to climb?
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Kids (and parents of course) have also been able to play in the Panda Village on Minecraft – and you can believe this game is popular with kids – and new character Mei Mei also does her best Jenna Marbles impression, introducing herself via a series of vlogs on YouTube. This is in addition to a set of “Kung Fu Panda 3” Facebook stickers, a feature which is used by millions on Facebook Messenger every month. Social has played a large role in re-activating franchise fans and letting them know that a new adventure is on the way: over New Year’s weekend, Snapchat made four custom “Kung Fu Panda 3” filters, which were designed by Snapchat influencers, available to fans so they could wish each other a happy new year in style.